Our Work

Client

Bio-Rad

Campaign

QX600 Launch

Goal

Introduce the new platform to new and existing customers.

Audience

Companies that need a higher dynamic range, greater multiplexing capabilities, and higher sensitivity from ddPCR.

Deliverables

Primary messaging
Primary visuals
Website hero
Online banners
Print ad
Teams background

PRIMARY MESSAGING

 
Headline:

Six appeal

Sub-Headline:

Introducing the QX600 Droplet Digital PCR System with more colors for greater multiplexing capabilities.

PRIMARY VISUAL

LANDING PAGE HERO GRAPHIC

Bio-Rad-Six-appeal-Landing-Page

ONLINE BANNER ADS

BIORAD-QX600-Banner-Ad-320X1200-1
BIORAD-QX600-Banner-Ad-320X1200-2

TEAMS VIRTUAL BACKGROUND

BIORAD-Teams-BG-QX600